the Instagram account.
example of a story.
Webshop project: Creating a website
for De Studerendes Vandreklub.
This was a project we did when I studied multimedia design where we had to learn about creating webshops. We used Wordpress and the extension plugin Woo-commerce to set up the site. The frame of the assignment was to choose a client/case within the field of sports. My group and I chose a hiking club called “De studerendes vandreklub” as our case. Their current website is very text heavy and lacks some finish on the design aspect. As we were tasked to make a webshop for this project, my group and I decided to create some merchandise that doesn’t otherwise exist, in order to have something to sell. Furthermore we created most of the image content on the new site as well as some of the text content.
In this project our group consisted of four people. We therefore had our individual tasks and responsibilities to some extent, but mostly we collaborated on assignments. My primary solo task was to photoshop all the merchandise photos with the new logo on. However I was also heavily involved in the making of the SoMe content on the Instagram account we set up for the project – check out the Instagram account here. Throughout the entire project everyone in the group worked together on designing the site and setting it up, as well as doing the research, testing our solution and writing the report.
the photoshoot in the forest.
One of the members in our group is a professional photographer, so we wanted to take advantage of that and create some great image and video content for our project. This led to the group heading into the forest and having a photoshoot. We took photos for the site in general as well as photos of the merchandise.
I then pulled all the selected photos of the merch into Photoshop and added the logo onto it. If there was a fold on a jacket, for example, I would distort the logo so it seemed natural and add shade to it as well.
For the website we also created a promovideo that can be viewed here.
final landingpage.
For the design of the website, we wanted a more photo themed site than what they currently have, which is why we added a slideshow in the hero section. We also chose a colour palette that represents nature with colours like dark green and blue. For the logo we wanted to design something new that was more distinctive and easy to use on multiple merch items.
We set up the webshop with Woocommerce storefront in Wordpress and installed the following plugins:
• Yoast SEO
• Smush
• M.E. Calendar
• Testimonial Builder
• Smart Slider
• Instagram Feed
• WP forms
• GDPR Cookie Consent.
For the webshop we were also tasked to make a newsletter. This we did using Mailchimp.
See the final website by clicking here.
See the promovideo by clicking here.
See the Instagram account by clicking here.
See the Facebook account by clicking here.
